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How to Improve Your Feedback Loops and Optimize Your Testing Process

A testing process lacking a streamlined feedback loop results in testers working in isolation from developers.

Imagine you're developing a new e-commerce platform. During development, testers identify a bug where the shopping cart doesn't update quantities accurately. Testers report the bug to the developers, who fix it and push the updated code to a testing environment.

Without a good feedback loop:

  • Testers might not be notified of the fix, or it might take a long time for them to retest the functionality.
  • The bug fix might not be thoroughly tested, potentially introducing new issues.
  • The bug could remain undetected and make its way to the live production environment, causing customer frustration and lost sales.

So, how do you solve these problems ? How can you improve your feedback loops?

In this article, you will learn methods to improve feedback loops and optimize testing processes for your teams to avoid undesirable outcomes.

Let’s dive in.

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What are feedback loops?

Firstly, feedback occurs when test results and user input are used to improve the software iteratively. This process form loops.

Feedback loops are mechanisms that are used to validate and get feedback about the software development process. They are typically processes of giving and receiving feedback within your testing and development teams.

The iterative nature of software testing makes it necessary to improve feedback loops

The following are some reasons why effective feedback loop are useful:

  • Prioritization and Focus: feedback loops help testers prioritize issues based on several factors like their impact on user experience. This helps developers to focus on the most important fixes first.
  • Faster Release Cycles: Software can be released faster more frequently By streamlining the development process with rapid feedback and bug resolution, software can be released more frequently with fewer defects.
  • Reduced Costs: Early detection and resolution of bugs prevent costly rework and delays later in the development lifecycle.
  • Early Detection of Issues: Effective feedback loops allow testers to quickly identify and address any issues with the development process. This means developers can fix them before they become larger problems later on, saving time and resources.
  • Faster Bug Fixes: With effective feedback, developers can diagnose and fix bugs more efficiently. This reduces the time spent on back-and-forth communication and clarifies the nature of the issue.


How to Improve Your Feedback Loops

Let's go through five methods to improve your feedback loops, their results often impactful:

Continuous Improvement Learning

This entails you regularly conduct **retrospectives** to analyze the testing process and identify areas for improvement. Retrospectives allow you to ask the following questions:

  • What went wrong?
  • What went right?
  • Are there improvements that need to be made?

These questions reveal mistakes made and provide opportunities for the team to avoid and learn from them in the future.

For instance, a retrospective after a mobile app release identified a  bug during money transfers. You realize the team hadn't adequately tested edge cases with specific bank accounts. By addressing the issue, you prevent similar issues in future app updates.

Prioritize Post-Sprint Meetings

Conducting regular reviews with the team after every sprint can yield some valuable feedback.

After each sprint, you can set up meetups between team members to go through, to point out minor issues unattended that may turn to bigger problems later down the line.

This practice engages in an effective feedback loop with the team, optimizes your testing process consequently keeping your product feedback-focused and user-centered.

Focus on Value, Not Just Speed

Improving your feedback loops doesn’t necessarily mean speeding them up. You can provide engineers with testing results at lightning-fast speed, but that won’t matter if you’re not delivering the information your team actually needs.

The value you can get from a feedback loop is more important than the speed. Ensure  you are running valuable tests at the right time, rather than just focusing on trying to reduce the feedback turnaround time.

Encourage Communication and Collaboration

Bridge the gap between developers and testers, encourage open communication and collaboration. For example:

During the feedback loop, developers should be encouraged to ask good, well-thought-out questions. These questions can be related to the product’s  features as well as any functionality that may have gone missing.

In turn, testers need to analyze the issues, act on it effectively, communicate the feedback to the team and stakeholders, and align them on the next steps.

You should implement daily stand-up meetings for developers and testers to share progress and discuss roadblocks.

These practices ensure effective collaboration within the team and help keep everyone on the same page.

Utilize the Right Infrastructure

Ensure tools and the right infrastructures that promote teamwork are sets in place, this is vital to delivering a quality product. For example, video conferencing tools (Zoom and Google Meets) and communication platforms like MS Teams and Slack should be used daily especially when you have individuals working remotely. These tools help to collect feedback effectively.

Use software that optimize the testing process. This could include CI/CD pipelines that automatically run tests with each code commit.

These tools and infrastructure help free up your team's valuable time to explore new avenues for achieving the highest quality standards.



Effective feedback loops add refinement to ideas so that the end product turns out exactly how teams envision it. By enabling the early detection of issues and fostering a culture of continuous improvement, effective feedback loops deliver a multitude of benefits.

They enhance product quality and reliability by identifying software defects and performance issues early in the development process, ensuring that the final product meets or exceeds customer expectations. Moreover, they accelerate time-to-market by optimizing testing processes and allowing teams to pivot quickly in response to changing requirements or market demands.

Additionally, effective feedback loops contribute to organizational excellence by enabling responsiveness, adaptability, and customer-centricity. Improved feedback loops within teams help inform strategic decision-making and product development, positioning the organization for sustained success.

By implementing the strategies outlined in this article, organizations can foster continuous improvement and create room for faster execution of ideas accurately.

Kelechi Ugwu

Written by Kelechi Ugwu

Kelechi is a passionate and versatile Software Engineer and Technical Writer. He has a love for crafting innovative digital solutions and communicating complex technical concepts in a clear and engaging manner.